Staturday – The Importance of Shopping Small

Usually reserved for “Saturday,” I felt this little ditty needed to be shared before tomorrow. As you may or may not be aware, tomorrow is Small Business Saturday. It is an awesome movement to raise awareness of what small and/or independent businesses do for our local communities. #smallbizsat

While we all say it’s important to shop locally, it’s even more important to shift your spending locally. Not to big boxes, franchises, or other chains, but to the good people running a small business and trying to make a decent living in your town.

Civic Economics, an economic research firm, conducted a study of Metro Grand Rapids, Michigan to determine the economic impact of currently existing independent pharmacies, grocery stores, full-service restaurants, and banks. The 2008 study showed that if area residents redirected 10% of their spending from chains to locally owned businesses, $137 million in NEW economic activity would result.

Stat: Chain restaurants return only 37% of their revenue to the local economy, compared with independent restaurants which return 56% in wages, locally purchased goods and services, profits, and charitable donations [Summary].

For those reasons and many more… remember it’s not just a one day thing, but a way of life!

The Importance of Shopping Small

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